WHO WE ARE
ABOUT ME
Tēnā koe, ko Haemia Melling tōku ingoa.
Ko Dan tōku tāne, ko Reuben rāua ko Benji āku tama.
Kei Tirau | Cromwell, Central Otago ahau e noho ana.
Hello, I’m Haemia Melling, founder and director of Impact Ink. How.About.That?!
I grew up in Mahurangi, north of Tāmaki Makaurau, and after spending much of my career in the city, in 2023, I made the move to Cromwell, Central Otago, with my husband Dan, our two boys Reuben and Benji, and our very good boy, Jeff the black lab.
I’ve worked in the banking sector for more than 15 years, with experience in community investment, social sustainability, and financial education. Previously in my life, I have also found myself as a high-school English and Drama teacher. I’m a prolific reader, a keen doodler, and ruddy pleased to find myself delivering Impact Ink to you.
It’s a bit cool.
WHY WE DEVELOPED OUR GOOD MAHI MODEL
In the early days of developing Impact Ink, we knew two things for sure:
We wanted to work alongside both businesses and not-for-profits — and
We wanted our pricing to transparently respond to the capacity and constraints faced by some of the not-for-profit organisations we work with.
After some heated conversations, a few thoughtful “cups of tea” (A.K.A strong bodied local Central Otago wines), and a lot of drafting, the Good Mahi Model was born.
The Good Mahi Model is our pricing structure, designed to redistribute value, amplify impact and, importantly, allows all who engage with it to tell the story of their ripple effect of good.
HOW THE GOOD MAHI MODEL WORKS
This model allows Impact Ink, and our collaborators, to create a ripple effect of good.
Being a small-but-mighty organisation ourselves, and to ensure this is a sustainable funding model, terms and conditions apply.
WHAT WE TRY TO SOLVE
1. Lack of clarity
Businesses or NFPs (not-for-profits) know they want to do good — but struggle to define what that means in practice, and why it matters for their organisation.
For NFP's it may mean they can say what they're good at, and why they exist, but they may not be able to show that to a business whose support they're seeking.
Impact Ink helps both to find and name their strategic north star and purpose-aligned goals.
2. Unmeasured mahi
Orgs (business and NFPs) are doing great work — but can’t prove it in a way that’s meaningful, credible, or decision-useful.
Impact Ink builds fit-for-purpose tools to measure, evaluate, and learn from what’s working (and what’s not).
3. Undershared success
Orgs (business and NFPs) are too humble, too busy, or too uncertain to tell their story — so the impact stays hidden, and opportunities are missed.
Impact Ink helps them communicate their impact clearly and compellingly — to funders, boards, communities, or customers.
4. Poorly resourced impact
Orgs (business and NFPs) have committed to doing good but haven’t figured out how to properly resource or scale it (for NFPs this may be more specifically about sustainable funding sources so they can keep doing good).
Impact Ink supports them to plan the delivery, investment, and partnerships needed to make it sustainable.
5. Disconnected efforts
Orgs (business and NFPs) values, strategy, and mahi are misaligned — for business this may mean impact sits on the side, rather than being built into how they operate.
Impact Ink connects the dots so purpose and impact are embedded in the everyday.
For NFPs, it means ensuring the connectedness of their purpose with how they plan, deliver, and communicate their mahi — so every part of the organisation works toward the impact they’re here to make.
